CELEBRATING 70 YEARS OF HAGER
History meets horsepower
The PBM Racing Team is proud to join title sponsor Hager in celebrating its 70th anniversary with a striking retro livery and custom leathers at the historic TT Assen Circuit in the Netherlands this weekend. Hager has been a long-standing partner of the team, and our collaboration goes far beyond sponsorship - reflecting a shared commitment to innovation, excellence and pushing boundaries on and off the track.
Founded in 1955 in Germany by brothers Oswald and Hermann Hager, together with their father Peter, the Hager Group (Hager SE) has grown from a family business into one of the world’s leading providers of electrical installation systems. With 22 manufacturing sites across 10 countries, Hager continues to set the standard in delivering comprehensive solutions for residential, commercial and industrial buildings.
In Sunday’s Races 2 and 3, the PBM Racing Team Ducati Panigale V4R will take to the grid in a special one-off retro livery featuring Hager’s original logo. Rider Scott Redding will also compete in bespoke Hager-branded leathers – bringing a powerful visual tribute to this remarkable milestone.
Bruce Davies, Managing Director at Hager Ltd, said: "Assen is such an iconic race circuit, making it the perfect stage to showcase this one-off livery for Hager’s 70th anniversary. It’s fantastic to have so many Hager colleagues from across Europe joining us this weekend too, and we’re confident Scott will make us all proud on the track!"
