By Rich Page
•
April 8, 2026
The PBM Racing Team is opening its doors to prospective commercial partners with an exclusive, invitation‑only networking event at Donington Park on Friday 15 May, offering brands a rare opportunity to explore high‑impact sponsorship opportunities for the 2026 British Superbike Championship. Positioned as a gateway for companies looking to align with performance, precision, innovation and passion, the event is designed for organisations seeking to elevate their brand through one of the UK’s most successful and recognisable motorsport teams. Guests will receive unprecedented access to the PBM Racing Team, including direct insight into how strategic partnerships are activated across a full BSB season. Attendees will also be guided through the team’s 2026 sponsorship programme, with opportunities ranging from title partnerships to bespoke hospitality and client‑engagement packages. The day includes: Exclusive access to PBM Racing Team personnel A deep dive into 2026 sponsorship opportunities Behind‑the‑scenes experiences at Donington Park Premium hospitality and networking with current and prospective partners The event aims to help brands understand how motorsport partnerships can drive measurable commercial value, from brand visibility and customer engagement to internal culture, team building and VIP experiences. The event provides a strategic platform for brands seeking differentiation; with competition for consumer attention at an all‑time high, PBM is positioning the 2026 season as a prime opportunity for companies to stand out. The team’s leadership emphasises that modern motorsport partnerships go far beyond logo placement, offering integrated marketing, digital storytelling, experiential activations and corporate hospitality tailored to each partner’s objectives. Attendance is strictly limited, and interested companies are encouraged to register their interest early. Successful applicants will be contacted directly by a member of the PBM Racing Team to confirm their place.
