December 7, 2022

PBM Ducati Plan For 2023 Season

Further to the recent announcements that Tommy Bridewell and Glenn Irwin will contest the 2023 Bennetts British Superbike Championship for Cumbrian-based Paul Bird Motorsport (PBM), the team wishes to advise that they have not renewed their partnership with former sponsors MCE for next season.

The eight-times British Superbike champions are currently in negotiation with a number of interested parties regarding title sponsorship which will see both riders contest the eleven-round BSB series on a pair of brand-new 2023 Ducati Panigale V4Rs.

Team Co-Ordinator John Mowatt: “We would like to place on record our thanks to MCE for their involvement last season, it was a single-year deal, and we enjoyed our association which benefited both parties. However, we are now moving into a new era for PBM. We have two hungry riders on brand-new, factory-supported Ducati V4Rs and it’s our intention to win back the crown we last held in 2020. There is still availability to join PBM as title, corporate and associate sponsors for 2023 and beyond and we’d be happy to discuss details with any interested parties. We look forward to starting our testing schedule next year and are confident that we will see PBM back at the sharp end.”
 
For further information, please contact John Mowatt via email at john.mowatt@pbm.uk.com or telephone +44 (0)1768 881184.

PBM Racing Team Announces Exclusive Donington Park Networking Event Ahead of 2026 BSB Season

By Rich Page • April 8, 2026
The PBM Racing Team is opening its doors to prospective commercial partners with an exclusive, invitation‑only networking event at Donington Park on Friday 15 May, offering brands a rare opportunity to explore high‑impact sponsorship opportunities for the 2026 British Superbike Championship. Positioned as a gateway for companies looking to align with performance, precision, innovation and passion, the event is designed for organisations seeking to elevate their brand through one of the UK’s most successful and recognisable motorsport teams. Guests will receive unprecedented access to the PBM Racing Team, including direct insight into how strategic partnerships are activated across a full BSB season. Attendees will also be guided through the team’s 2026 sponsorship programme, with opportunities ranging from title partnerships to bespoke hospitality and client‑engagement packages. The day includes: Exclusive access to PBM Racing Team personnel A deep dive into 2026 sponsorship opportunities Behind‑the‑scenes experiences at Donington Park Premium hospitality and networking with current and prospective partners The event aims to help brands understand how motorsport partnerships can drive measurable commercial value, from brand visibility and customer engagement to internal culture, team building and VIP experiences. The event provides a strategic platform for brands seeking differentiation; with competition for consumer attention at an all‑time high, PBM is positioning the 2026 season as a prime opportunity for companies to stand out. The team’s leadership emphasises that modern motorsport partnerships go far beyond logo placement, offering integrated marketing, digital storytelling, experiential activations and corporate hospitality tailored to each partner’s objectives. Attendance is strictly limited, and interested companies are encouraged to register their interest early. Successful applicants will be contacted directly by a member of the PBM Racing Team to confirm their place.

PBM RACING MARKS 30TH ANNIVERSARY

By pbmracing • April 2, 2026
PBM Racing, the most successful team in British Superbike Championship history, is celebrating its 30th anniversary, 30 days to the start of the 2026 season, marking three decades at the forefront of British motorsport.
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