March 29, 2023

PBM Serve Up BeerMonster As New Title Sponsor For 2023

Eight-times British Superbike Champions Paul Bird Motorsport (PBM) have unveiled a striking new look ahead of the 2023 season, revealing new title sponsor BeerMonster at Silverstone today.

The brand is an online discounted beer store – BeerMonster.com – offering savings of up to 60% on popular beer and cider brands, with new deals added on a weekly basis and including free home delivery.
 
The team are entitled BeerMonster Ducati and are now set for the opening round of the 2023 Bennetts British Superbike Championship at Silverstone this Easter (7/8/9 April) as Glenn Irwin and Tommy Bridewell begin their title campaign on the brand-new BeerMonster Ducati F23s.

Sam Higginson, Brand Director, BeerMonster: “We’re delighted to be involved with Paul Bird’s team again, we have had many successes via a long-standing association in the past and the new collaboration with BeerMonster, PBM and Ducati is an exciting prospect. Hopefully, the 2023 season is a successful one for both the team and us and we are looking forward to developing our product range through the medium of the British Superbike Championship whereby our new website will be rolled out prior to the opening BSB round at Silverstone.” 
 
Paul Bird, Team Owner: “We’re thrilled to welcome BeerMonster as title sponsor for the 2023 British Superbike Championship season and it’s great to have the support of Martin and Sam Higginson again. We have always had a reputation of bringing new sponsors into the sport and this is the latest venture. We need to bounce back after a difficult season last year so this year, with a new bike, two new riders and an enthusiastic title sponsor, the plan is to win the title back which we last held three years ago.”

 
Image (courtesy of Double Red): The BeerMonster Ducati livery which will adorn the machines to be ridden by Glenn Irwin and Tommy Bridewell in the 2023 Bennetts British Superbike Championship.

PBM Racing Team Announces Exclusive Donington Park Networking Event Ahead of 2026 BSB Season

By Rich Page • April 8, 2026
The PBM Racing Team is opening its doors to prospective commercial partners with an exclusive, invitation‑only networking event at Donington Park on Friday 15 May, offering brands a rare opportunity to explore high‑impact sponsorship opportunities for the 2026 British Superbike Championship. Positioned as a gateway for companies looking to align with performance, precision, innovation and passion, the event is designed for organisations seeking to elevate their brand through one of the UK’s most successful and recognisable motorsport teams. Guests will receive unprecedented access to the PBM Racing Team, including direct insight into how strategic partnerships are activated across a full BSB season. Attendees will also be guided through the team’s 2026 sponsorship programme, with opportunities ranging from title partnerships to bespoke hospitality and client‑engagement packages. The day includes: Exclusive access to PBM Racing Team personnel A deep dive into 2026 sponsorship opportunities Behind‑the‑scenes experiences at Donington Park Premium hospitality and networking with current and prospective partners The event aims to help brands understand how motorsport partnerships can drive measurable commercial value, from brand visibility and customer engagement to internal culture, team building and VIP experiences. The event provides a strategic platform for brands seeking differentiation; with competition for consumer attention at an all‑time high, PBM is positioning the 2026 season as a prime opportunity for companies to stand out. The team’s leadership emphasises that modern motorsport partnerships go far beyond logo placement, offering integrated marketing, digital storytelling, experiential activations and corporate hospitality tailored to each partner’s objectives. Attendance is strictly limited, and interested companies are encouraged to register their interest early. Successful applicants will be contacted directly by a member of the PBM Racing Team to confirm their place.

PBM RACING MARKS 30TH ANNIVERSARY

By pbmracing • April 2, 2026
PBM Racing, the most successful team in British Superbike Championship history, is celebrating its 30th anniversary, 30 days to the start of the 2026 season, marking three decades at the forefront of British motorsport.
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