February 25, 2026

PBM RACING TEAM ENTER 30TH SEASON AND STRIKE 12 WITH RENEWED HAGER PARTNERSHIP

Looking forward to the 2026 season with HAGER

The PBM Racing Team enter their 30th year of competition in 2026 and as they aim for further title success in the 2026 ZYN British Superbike Championship, they have extended their long-term partnership with Hager, one of the UKs leading suppliers of electrical installation equipment.

Hager have been a committed sponsor to the team for over a decade, with the forthcoming season marking their twelfth year of association as they prepare to challenge for a tenth championship title with 2019 champion Scott Redding.


Last season the Hager PBM team reached a milestone of 150 race wins in BSB as they bid to add to their record-breaking achievements when the season gets underway at Oulton Park this May Bank Holiday weekend (May 2/3/4).


Bruce Davies, Managing Director at Hager Ltd, commented: “We are proud that we will continue our relationship with PBM and extend one of the longest team sponsorships in British Superbike Championship history. We expect that this anniversary season will be a big year for everyone involved and as the team’s title partner, we are excited to get started.


“We have celebrated big milestones together including during last season, Hager’s 70th anniversary at Assen and the team’s achievement of 150 BSB race wins, and the joint goal is obvious - to continue that success this year!


“Being part of the most successful team in BSB history and giving Hager guests a VIP experience with PBM throughout the season, always creates unforgettable memories. We know that the team have winning pedigree and with a proven champion in Scott Redding, we are looking ahead to another successful season for Hager PBM Racing.”


Team Owner Jordan Bird concluded: “As we enter our 30th year in racing, we are proud to once again have Hager as our title sponsor. Reaching this milestone together is a big moment for our team. Both Frank and I are incredibly proud to continue our father’s legacy. While the team has evolved over the years, the core values and championship-winning mind-set he instilled in us remains unchanged.


“Hager has played a crucial role in our history and remains an integral part of our future. We extend our sincere thanks to Bruce and the entire Hager team for their continued trust and belief in our programme.



“As the new season approaches, we look forward to seeing you all trackside as we battle it out to get our hands on our tenth championship title.”

By Rich Page April 8, 2026
The PBM Racing Team is opening its doors to prospective commercial partners with an exclusive, invitation‑only networking event at Donington Park on Friday 15 May, offering brands a rare opportunity to explore high‑impact sponsorship opportunities for the 2026 British Superbike Championship. Positioned as a gateway for companies looking to align with performance, precision, innovation and passion, the event is designed for organisations seeking to elevate their brand through one of the UK’s most successful and recognisable motorsport teams. Guests will receive unprecedented access to the PBM Racing Team, including direct insight into how strategic partnerships are activated across a full BSB season. Attendees will also be guided through the team’s 2026 sponsorship programme, with opportunities ranging from title partnerships to bespoke hospitality and client‑engagement packages. The day includes: Exclusive access to PBM Racing Team personnel A deep dive into 2026 sponsorship opportunities Behind‑the‑scenes experiences at Donington Park Premium hospitality and networking with current and prospective partners The event aims to help brands understand how motorsport partnerships can drive measurable commercial value, from brand visibility and customer engagement to internal culture, team building and VIP experiences. The event provides a strategic platform for brands seeking differentiation; with competition for consumer attention at an all‑time high, PBM is positioning the 2026 season as a prime opportunity for companies to stand out. The team’s leadership emphasises that modern motorsport partnerships go far beyond logo placement, offering integrated marketing, digital storytelling, experiential activations and corporate hospitality tailored to each partner’s objectives. Attendance is strictly limited, and interested companies are encouraged to register their interest early. Successful applicants will be contacted directly by a member of the PBM Racing Team to confirm their place.
By pbmracing April 2, 2026
PBM Racing, the most successful team in British Superbike Championship history, is celebrating its 30th anniversary, 30 days to the start of the 2026 season, marking three decades at the forefront of British motorsport.
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